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Pandemic has caused a sweeping work at home culture amongst the people around the nation with implications of global technology. Work at home was not at all on the to-do list for any of the Multinational Company’s pre corona times. Now even CEOs and board of directors prefer to work a home plan as it is the best for the safety of their employees. As the main aim of any, the company is the productivity of the work should be high by any means. The work is changed but all the employees are easily connected due to modern digital era. Now every industry needs the best work to be done at home and business continuity plans with VDI.

Now for some employees culture of work from home is better and different due to their home situations, occupations, and many other factors along with the support of high quality of connectivity with internet access.

As more and more people are working from home during the coronavirus pandemic, the Indian culture has begun to recognize that clothing has less effect on work ethic than was once imagined. Working from home has made it more of a challenge to associate particular dress codes with work mode, and discoveries like these aren’t going to be forgotten once office employees begin returning to work.

However, face masks may be far from the most revolutionary thing that happens to the office dress code. The same way food workers may likely continue wearing gloves at take-out windows, office workers will continue to be encouraged to wear masks to work.

The workplace is been changed globally due to pandemics but the new norms are significant in India. Greater opportunity and flexibility give choices they have never been before for qualified females who either stay at home with family to take care of their children or elders or move with their husband locations due to social protocols.
Now employees of many large companies are been urged to work from home for some months to come, even making plans to permanently move some of the portions of their workforces to remote working.

What’s the Reason for a Dress Code?

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To decide whether to enforce the dress code with a remote workforce gives a great opportunity to pause and give one more thought for why you have a dress code in normal times?

In the past days, the outfits we used to wear are back in our closets. Now going back to the workplace is going to be a huge change with different norms to be followed of Covid 19. Most workplaces have at least some kind of dress code, and for many of those who greet customers and perform service jobs, a specific uniform is required. But the most relaxed this pandemic has brought is the change in the office attire! So the norms of office attire of pressed trousers, shirts, or ties are not at all compulsory.

People find comfier in casual wear and can able to do work with more productivity and concentration. The lifestyle which is changed due to corona has changed the world of fashion of suits, formal dresses, tight jeans, high heels pencil skirts along with accessories and an array of watches are hibernating now a day in our wardrobes. This has been replaced by comfortable clothes. Women and men are now opting for comfort throughout the days. So the trend of T-shirts, pyjamas, track pants, Bermuda’s are back and Patiala pants, sleeveless kurtas, and comfortable cotton or silk pyjamas for women. Bermuda can easy to wear as can be teamed with any shirt or comes in a lot of patterns, styles, and fabrics.

EMBRACE CASUAL WEAR:

Now employees might not wear an entire three-piece suit or a silk saree to work, but they are opting for comfortable blazers, overcoats, jackets, and cotton kurtas that are stylish and project a professional demeanor. Even sweatpants and shorts are in demand Pyjamas have never been so much marketing airtime before. Even Cardigans are also making a comeback during this pandemic. Track pants, leggings, active wear, and trainers are the new luxury loungewear. Not only are these garments easy to wash and wear every day, but they are also convenient, as you can work easily with comfy and ease with a long and stressful day. Active wear also keeps you in a positive frame of mind, Fashion is out, and loungewear is in.

Many companies will require employees to wear masks at all times, redesign spaces to ensure physical distancing, and restrict movement in congested areas like elevator banks and pantries.

As notions of work attire have changed, the retail landscape has also transformed to meet the needs of the workers. On changing consumer habits, more and more clothing companies are adding casual apparel to their inventory and brands are designing for comfort and versatility.

Consumers are prioritizing comfort over style, buying trendy clothes for basic apparel in neutral colours and comfortable fabrics.

People feel like they don’t need the social feedback as much. They just want to be cozy, and a lot of that has to do with the need to be psychologically warm, not just physically cozy.

Many multinational companies come to know that dress doesn’t matter. All that matters is the maximum productivity in minimum time. And that too is more happening with the casual wear. As if the employees are more comfortable then the output given by them would be more than in uncomfortable wear. So many companies after the coronavirus, allow their employees to wear casual wear or any comfortable clothes full weekdays which are as under:

LENOVO INDIA:

In July last year, during corona, business attire gave way to a more casual style of dressing at Technology Company Lenovo India. Employees at the firm’s offices across the country were allowed to wear business casuals like shirts, T-shirts with collars, jeans for men, and dresses, skirts, and casual trousers for women.

Last year, Lenovo unveiled a new brand identity, the theme of which was ‘never stand still’. It encompasses the identity of Lenovo’s thought—being energetic, agile, and unconventional. To translate the new branding into a way of working, they have decided to change to a more relaxed way of dressing, as they want employees to be more comfortable at work and be at their productive best. They don’t want them to consider casual wear just as one day of the week.

GOLDMAN SACHS GROUP:

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The Goldman Sachs Group is leading global investment banking, securities, and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments, and individuals.

Goldman Sachs India businesses in India serve leading corporate and institutional clients across the country. Following a ten-year joint venture, Goldman Sachs established an onshore business presence in Mumbai in 2006. The Bengaluru office opened in 2004.

Goldman Sachs has relaxed its dress code, allowing its bankers to swap their bespoke suits for a more casual look.
After corona, Goldman Sachs announced the relaxation in its dress code to be more flexible. The storied firm is the sort of place where one would have expected the suit-and-tie combo to live out a long, healthy life.

However, the company now permits employees to dress in a manner that is consistent with your client’s expectations. They believe that this is the right time to move to a firm-wide flexible dress code. Thus changing nature of workplaces is generally in favor of a more casual environment.

The investment bank announced the firm-wide flexible dress code urging employees to use good judgment in their fashion choices.

Other banks like JP Morgan have taken similar steps. They are changing the nature of workplaces generally in favor of a more casual environment and had prompted the move to a firm-wide flexible dress code. The main aim is to secure the best employees and have more relaxed offices and perks.

BLACK ROCK COMPANY:

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The world’s largest money manager by assets allows casual dress code and told employees that they are relaxing the rules further to allow jeans, according to people familiar with the matter.

It is the latest large financial firm to allow employees to wear less formal clothing. Employees could wear business-casual attire rather than formal suits.

The changes come as the financial sector tussles for talent with technology. They also aim to appeal to a younger generation of workers, many of whom favor less formal work environments.

While top BlackRock executives and those meeting with clients still have to dress for the occasion, depending on their location and function, others can opt for less formal looks. BlackRock abandoned a business-formal dress code instead for business casual, which includes khakis and button-down shirts.

The firm told employees they still have the choice to dress up and encouraged discretion based on their regions and roles.

IBM COMPANY

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The dress code at many firms has loosened up over the years in a reflection of changing corporate cultures. On Friday, International Business Machines where once everyone from the chairman to repairman wore look-alike suits went casual, too.

There are no rules for the dress code now. They are not saying to wear this or that only. Sometimes if they have a big customer meeting, they would tend to wear a proper suit. And if they will work on a project in front of a PC all day, they will dress more casually. This is just giving employees a choice, of the liberalized dress code.
IBM has joined a long and growing list of major corporations that allow people to do without suits on designated “casual days” or for the entire week. General Motors, Ford, General Electric, Chrysler, and Mobil are some of the blue-chip corporations with more flexible fashion rules.

IT COMPANIES AT BANGLORE:

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Employees say their corporate bosses are fine with anything they wear; Managements too are more employee focused, conscious of their comfort needs. Dress codes are now not a part of the corporate culture of a company.

Blues have replaced whites; Euro checks have toed out plains. They can come dressed in semi-formals all week. The focus is on smart dressing rather than traditional dressing. Managers are just following the changes that industry professionals across India are experiencing. Smart casuals, semi-formals, dark half-sleeve shirts, and slacks have replaced the light and plain colours and stiff dressing. Ties, in some workplaces, continue to be the norm.

With the average age of women employees starting at 21, sarees and salwar are no longer as much in vogue as formal trousers or skirts and shirts. Casual dressing helps employees relax especially in high-stress work conditions. Dress codes have evolved especially in the IT and IT’S an industry where stress levels are very high. Managements introduce casual dressing to create fun. Even within the formals category, long-sleeved shirts and trousers have replaced the suited-booted attire. And short-sleeved shirts and khaki trousers have given way to the more casual collared T-shirts and trousers. The evolution of workplace dress codes just goes to show that corporate management is getting more stylists.

Virgin Atlantic Company:

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Just last week, Virgin Atlantic also relaxed its dress code. The company confirmed that it is no longer forcing female flight attendants to wear makeup. And they can now wear pants. Previously, female flight attendants could only wear pants if they made a special request.

The dress code changes will give female flight attendants an increased level of comfort and more choice for them to express individuality. Last month, Target also made changes to its dress code, allowing employees to wear blue jeans. While the company has allowed jeans on holidays and weekends, now all employees are welcome to wear them any day they work.

More companies are shifting toward a less formal dress code. And with more young people entering the workforce, workplace habits are continuing to evolve to fit the culture of younger generations who prefer more casual attire.

T-SHIRTS ARE THE MOST POPULAR FASHION TREND:

T-shirts are one of the most vital garments that we can’t live without. Initially, the tees used to be of plain solid colours or with very minimal text and graphics on them. Now, there is almost everything on the t-shirts – quote, prints, and many more. Recently there has been a surge in graphic tees because of streetwear trends. Youth prefer to wear them rather than formal clothes. A team such t-shirts with any pair of denim and you are good to go.

The cool and trendy T-shirts are becoming hot in India. T-shirts are those simple, comfy cotton casuals, an influence of the West, which blends easily with the Indian style of dressing.

T-shirts are most preferred and acceptable in the Indian market

In India, earlier; T-shirts were preferred by children and teens only, but now day’s people of all age-groups wears T-shirts. Generally old age people prefer mostly collared T-shirts with branded names. Kids buy T-shirts of styles Pokemon and Spiderman and with many cartoon themes.

Recently, T-shirts with plain colours like white, bottle green, emerald green, Kelly green, sky blue, navy, orange, royal blue, sunflower, heather, ash, olive, khaki, deep navy, navy, aqua, etc. are preferred in office or with the corporate logo or slogans. Today, a new corporate trend of dressing is observed in India, especially in the information technology industry where employees can come with a blazer or sports jacket and attend a meeting wearing a T-shirt too.

Ladies are also wearing T-shirts in corporate houses with contrasting bound neckbands and cuffs, short sleeve T-shirts. Even many offices are also favoring Western wear including corporate T-shirts.

CONCLUSION:

This pandemic has brought challenges to all of us. Losing access to a physical place of work can be difficult, but by taking the right steps in advance of the next disruption, government and company leaders can minimize the economic fallout.

Pandemic has affected the fashion world a lot. The trends are changed. Fashion is an industry that runs on change with new trends, styles, and whole new ranges offered up every season. To meet those demands, it must keep the supply chain working at full steam to stitch up and ship out new fashions at full speed.

With customers working from home, office dress codes saw a distinct shift into more casual styling with loungewear hailed as the defining trend of COVID-19. On an item level, sell-outs moved away from formal styles and into snuggly T-shirts, hoodies, and sweatpants.

Also, the closure of gyms paired with the influx of virtual workouts boosted demand for activewear. Masks have become a much-needed new source of revenue for any fashion brand.

Impact of Corona on the fashion industry

The life of most of us has changed drastically over the last year, as many of us are put in situations in which we have to work from home instead of attending the offices, which was one of our routines. This Covid 19 pandemic has changed everything and upended the daily life of the people globally. Every person who goes for the work, this pandemic ditched the daily commutes to work from the couches, beds, dining tables in their homes only. Most of the meetings are replaced by emails or through the internet instead of the conference rooms in the offices.

But now as the market starts to reopen so many people head back to their offices, many employees and businesses are having an important question as if should work from home or get back to the offices?

Many of the business sectors have the fallout due to pandemic as it’s in the stage of forthcoming recession and even the fashion industry is not been immune from it. The Industry is even facing structural changes, apart from the economic factors. Before COVID the fashion industry is in the boom, having growth consistent and also strong performance in the Asian market. Even during the starting of the year before corona looked promising.

However afterward, the sales have been reduced drastically. And the main thing is that it has more affected to the behavior of the customers, the style of the people and even the fashion calendar. So comfy dressing is required as a home is only the office during the social distancing timing due to pandemic. No more any formal or offices wear but only the most comfortable and even the oversized clothes which are more thumbs up during these days.

Now the leisurewear wear, loungewear, and pajamas are in more trend as the digital world has changed the fashion happily that add both the comfy and the style to the home office. Even joggers, Yoga pants, T-shirts, Cargo pants, and pullovers are in trend as if we have been entered the new era of “OFFICE ATTIRE”. Even no need to go out of the house for the requirement of the basic needs as online shopping is also set up as a brighter outlook for all the people.

Our Pyjamas has taken the place of jeans during Lockdown. As pyjamas been our new uniform during working from home. We can say the lockdown fashion was in the Pyjamas and all the new and branded clothes were in the wardrobe as shirts been replaced by the oversized clothes and PJs took place of jeans. Now the designer has to design a new post-pandemic fashion, as it’s been hard to come out of the comfort zone.

As work from home is been more promoted by many companies this year was a year for the biggest opening ever for the web platforms thereby increase in viewership across several OTT platforms. As Covid 19 shut down the box office, the only way out for entertainment was a TV and OTT. The OTT platform spiked up in the last few months. The new viewership is much higher as compare to pre-pandemic months.

Since the Covid 19 hit the world, FaceTime, Zoom, Microsoft Teams, and all other apps of video-calling have become part of our lives. As it’s only the safest way of communication, it’s been really hard to imagine life without it. Moreover, people still staying connected whether friends or family or co-workers. Even the birthday parties, weddings, studies, or attend funerals, everything is been organized with video calling. So due to pandemic, the modern way of communications is been life nowadays, as people are habituated with it. As it can easily be connected via mobile devices or iPad, laptops without going anywhere and more comfort and relax way of communication.

Moreover, still many companies promoting work from home, the style of the clothes also been changed and people are now habituated with a more comfortable and relaxed way of wearing clothes. So pandemic has even changed the trends in the fashion world and is likely to still dominate this current year which includes many changes which are listed as below:

Masks:

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While talking about this current year’s trends of fashion, there introduced one new which is compulsory accessory i.e. MASK. Moreover, there are lots of innovations made regarding face masks like with LED lights, embroidery patterns, others with bright colors matching with their outfits, with the names inscribed in it are added to the newest fashion. As masks became a part of fashion, Designers are using their skills to create fashionable, stylish, and reusable fabrics that can go easily with their aesthetic and prepare some of their signature pieces and that too at reasonable prices. As is for now the mask is worn worldwide as a part of safety and even fashion.

Wearing a mask anywhere is compulsory especially in the bigger companies where more workers might be sharing tight quarters. So the masks should be made in such a way that it’s more comfortable, protective, and even stylish.

Pyjama Sets:

Pyjama Sets:

As one remained home night suits became even the day sets as well. As it not only gives comfort but also the tops paired with matching pyjamas with collared shirts look cool. As for now even celebrities wear night suits with pyjama sets outdoors and indoors. So it’s in trend now to wear comfortable clothes. . Before the pandemic, pyjamas used to be only worn as sleepwear. Due to its loose fittings and a high degree of coziness all people love them so much. Even the pyjama lovers get many choices from cotton to silk, simply plain to even print one, made up of premium fabrics like silk, cotton, bamboo, and jute. Besides cotton pyjamas are very soft, it reduces the irritations and rashes. And silk pyjamas look very luxuriant and elegant and are smooth and lightweight. It also helps in regulating the temperature of the body as well. On the other hand, bamboo fabric is more absorbent as compared to that cotton one. And for more cozy and warmness, flannel is the best one. So now a day we find a huge variety of pyjamas in the market.

Kaftans:

Other most comfortable clothes which originally fashion style of Iraq people.ie Kaftans. Kaftans are back in fashion during the lockdown as it’s comfortable to wear even for the people while they are working from home. And this fashion is going to be continuing this year for sure because of its classic looks and airy home wear. It’s now easily available all over the world and varieties of ranges are available from silk to rayon to cotton in different sizes and lengths. It can be worn outdoors too.

Voluminous dress:

Welcome the latest wardrobe staple!

The perfect way to beat the heat and that too with the cute look goes with the voluminous dress and it’s the new fashion this lockdown and it’s going to swap the fitted dresses which are not at all comfortable due to excessive heat and temperature. It’s been fabricated from cotton to soft materials and more suitable in this weather as it can be worn all day comfortably. Moreover, it’s easy to add any accessories or belt to make up with style for a zoom meeting or virtual date.

Over-sized Shirts:

It a very classic closet that goes on all lazy days and the best thing is to require zero effort to wear it. It’s none other than one which matches with everything and can be worn very easily. We can pair it with leggings, shorts, or pyjamas. It looks great with anything. Moreover, as compared to over-sized t-shirts and hoodies it looks chicer.

Lounge-wear:

Much before the pandemic, Lounge-wear was in trend as the need for presentable clothes and comfortable ones can be easily transitioned for to buy grocery or work out or work from home. Even for the Tik Tok appearance which had become more and more widespread during those days. Lounge-wear is more sustainable, versatile, and comfortable. So it’s always in demand. And the manufacturer has to find a new pattern and outlook to sustain in this world of competition as buyers will always appreciate the new and attractive designs.

Active-wear:

When it comes to activewear mostly jeggings and sweatpants rule the bottom activewear category and t-shirts and hoodies are the top hottest top-selling categories. Over the print styles, the plain styles are winning the market. Moreover, the plain styles, even the tie-dye, colour blocking are also the most preferred patterns. With regards to the performance of the fabrics, the quick-dry and moisture-wicking ones are winning the hands down. So during the lockdown, all activewear has captured the whole trends of fashion.

Anti-fit tops:

A very cute top with bright colour that also brightens your whole day is a must to have. The Anti fit tops make great home wear while staying at home with the burden of the whole office work. It can easily team up with trousers or linen pants.

Yoga pants:

To balance your mind along with your body is been very necessary during the days of the corona. As it helps to improve the cardio health, circulatory system, and even respiratory system. Yoga is the best option to be followed to maintain the balance between overall psychological as well as physical health. .So to practice various poses of yoga is been very comfortable with yoga pants. So yoga pants are in high demand since then. It also comes with a huge variety of colours, prints, and fabrics. But along with the fabric, the main reason for its demand is it’s comfortable as compared to anything.

Kurta sets:

Even kurta sets are not only the ethnic but also the comfiest if wear loose short kurtas which are been teamed with palazzos or any loose trouser pants. It makes it more comfortable to work from home wear and also it does not give an informal look for any zoom meeting even. So for any meeting of office or any kind of business, the kurta set will surely go as one of the outfits with comfort and ease.

Chunky Rings:

Chunky Rings OC

Big rings and jewellery seem to be the rage these days instead of collecting dust in one corner with nowhere to flaunt them. As more accessories are visible on an Instagram or video call we see the surge in it. It is more fun while mixing and matching it with different designs and can give a pop-up look to your lazy home looks. Adding an extra dose of bling can never be harmful.

Maxi dresses:

Maxi dresses

Maxi dresses can be easily worn every day as its Airy and most comfortable one. It’s the first choice of every woman due to its neutral colours and soft fabrics. They can be paired with jackets or with scarves for video conferences and is the most preferred to wear when the work from home continues. A Blow-dried hair or buns or neat pony can suits best with the maxi dress look.

PPE is the mainstream:

During the start of a pandemic, retailers are pivoted with the personal protective equipment (PPE) for all the front line workers. As hygiene must be in front of the mind, this PPE kit has become a huge investment in the corona and post corona world. Even if the people are affected by corona stays as home quarantine, PPE kit would be very useful for the remaining members of the family who are serving them to maintain hygiene and an infected free environment. So PPE is at the mainstream during this time.

Sportswear:

During this pandemic, sportswear has been blooming as everyone walked around as being stuck at home. As sports have been always the arms around the shoulder to come out of major trauma. So even to play in a playground nearby would be the best outing during the lockdown time and that too with some small sports activity would make the people very cheerful and full of energetic. So sportswear always would be at the top of every selling option for any age group of people. To stay physically active in times of self-quarantine, some sports activity is the best for the body. It’s a challenge for everyone to stay fit, remain calm, and protect their health during tough times. As the low level of physical activity can have negative effects on the health of the person.

Cardigans:

Cardigans are back as Taylor Swift brought it again in style. She imparted vibes and cottage core in her folklore album of 2020. The jackets and office blazers are been replaced by the Cardigans in 2020. It is the new home formal attire. It can be paired with skirts or shorts or even with jeans or dresses and it has a more comfortable level. The readymade or hand¬-knit cardigans, a person can go with any of them, whatever suits them the best. Both women and men can flaunt with the cardigan.

Shorts:

When it comes to shorts it’s an all-time favorite for men or women, as it’s the most comfortable outfit and is sufficient for casual activities like lounging at home during the self-quarantine period. It’s very suitable for the hot and humid weather. It’s also quite comfortable while heading for the early morning walks. It keeps the body dry, cool, and comfortable. That’s the only reason it’s always in demand for any age group. And in corona times it works like the comfiest wear for everyone.

T-shirts:

During COVID in the quarantine times, like T-shirts gives a cool trend looks along with comfortable, it’s in great demand. It’s been worn by both women and men. T-shirts are always quite cheap as compare to other outfits. Moreover, it is available at a reasonable price, it’s an immensely popular and common top-wear outfit.

Sports shoes:

This pandemic has shut down the whole world from going outside. So the home workouts, dance, or yoga are only some of the best ways to stay active and healthy. And that too must be done with proper dressing to avoid injury. So sports shoes must be worn every time for more comfort and to protect the legs. So during this pandemic, the demand for sports shoes also increases as more now a day’s people are conscious about their health.

Conclusion:

Thus corona has affected the whole world and has changed every aspect of our lives which leads to surprising discoveries. People now started to buy in bulk, online shopping commenced with full fledge, masks being an unavoidable part of our life. Those people who won’t believe in online shopping are now shopping with full extreme. As there are many benefits of online shopping like customers would not be tired of participating in full traffic, or the headache of the parking lot, or waiting for the payment in a big queue. Thus the life becomes more easy and comfortable with online shopping. Even take away at restaurants would be the preferable one to avoid from eating on the spot as due to threat of spreading the diseases. Consumers are getting more comfortable about online shopping as its having faster delivery time, return policies, and easy options available for payment at a discounted prices.

Thus the internet has changed completely the purchase habits. Today we can buy anything online from shoes to clothes or any electronic items or groceries. Any item will be delivered in front of your door within the stipulated time just by clicking one button.

Thus life without the internet is not possible in this world of pandemics. Gone are the days when buyers used to go in the traffic that too without any social distancing. Traditional shopping becomes very chaotic in times of pandemic. So online shopping is a blessed and wonderful thing for the customer in this time of corona.