Fashion Tags

A long time ago, clothing labels is a word which is unknown to the customers as they have been left in the dark when it comes to the understanding of clothing. Consumers are unaware of anything such as brand, types of garments, care instructions, etc. Consumers for a long period are just known about buying clothes to cover the body.

But as time flies the consumer understands better about the quality and the brand. So tags are very important in today’s world of social media. As some people are having trends of wearing clothes of some special brand and types of clothes only. So brand transparency is increasing globally. Labelling tags are more helpful for consumers to understand them better. As traditionally, labels have been used to showcase a brand logo and care instructions. Labels currently show brand logos, care instructions, and material, size etc.

Types of Labels:

• Care Label:

Instructions about all the care to be taken are printed on the label. It states all the instructions on whether dry cleaning is required or not. There are some special material clothes with some work in them that cannot be washed at home. So for those types of clothes, there is always a tag of dry cleaning only. So the customer who so ever purchases comes to know that it cannot be washed at home and lifetime dry cleaning only. So this type of instructions will help the consumer for taking care of their clothes. Ironing and washing instructions will be stated clearly. Wash and care information is essential information you must display on your clothing and will be displayed professionally with the right labels.

• Brand Label:

Cloth labels allow you to add your brand to the inside of the garment. This is something the majority of clothing lines do and make your clothing look professional with a personal finishing touch. Well-made labels won’t fade in the wash and display your brand clearly through the life of the clothing.

• Size Label:

The size labels play a key role as a point of sale display on the market shelves. Size labels must be made using the finest materials and the sizes must be accurate according to the garments. So the customer can trust as a brand for the perfect size labels on the clothes. It should be so perfect that consumers can have blind faith in our Brand. So as a manufacturer, one have to be at utmost care as mistakes must not be neglected here. Sizes label may be printed only a later to denote a specific size. Such as S for Small, M for Medium, and L for Large size garments. The customer knows which size fits them well. When a customer goes shopping, he or she picks garments according to his/her size that fit them well.

• Composition Label

You have to display the percentage of each fabric composition. If you have patches of different fabrics you need to give the information separately. For example, the garment is 80% cotton and 20% polyester. The content must be flawless so that customers can choose the garments by seeing the contents. Some people have an allergy to wearing some material. It will help especially those people .and made them easy to pile up their wardrobe with proper types of clothes that they can wear.

Country of origin also should be displayed. The name of the country that manufactured the particular product is also being written on the label. For example: Made in India, Made in Thailand, etc.

• Flag Label:

A small label is attached at the outside side seam. Flag labels are normally made of brand logos and it is primarily used as design features.

• Manufacturer Label:

This label includes the manufacturer’s code given by buyers. Most of the international buyers source garments from different parts of the world and distribute those garments across the world. In case the buyer needs to track the manufacturer of a particular product, they use this code.

• Batch Mark Label:

A label that indicates which sewing line or batch had made the particular garment. This label normally is not asked by buyers or brands. Few garment manufacturers add this label to the internal quality inspection process and rectify which line had made the garment and which checker had checked the same. This label is normally attached at the side seam under the wash care label.

Thus displaying instructions on a clear label massively benefits them and meets their expectations. The information they need to ensure the correct care can be taken of their garment is there and the relevant care cannot be overlooked.

You need to give wash and care information to your customers simply because that’s what your customers expect as standard today. Adding a branded cloth label adds an amazing finishing touch for the benefit of your business brand. They look neat and professional too. How many times have you been wearing an item of clothing and someone has complimented you? Quality, branded labels enable your customers to promote your brand for you, through word of mouth.

How to design the labels:

Designing your cloth labels can be the challenging part. How do you know what information to add? What fonts do you use and what size? The type of font and size of the font will depend on what you need. For care labels, a smaller font would be required as there is usually a lot of information to add. For branded labels, you should usually be able to use a larger font that will be clearer and easier to read.

Design your labels in a few simple steps. The design is so important to achieve the results you’re looking for to benefit your business, and you can perfect that design easily without design experience. See what your finished product can look like and seek some feedback from friends and associates, and even customers, to guarantee you have achieved what you want to.

You need to know your font fits well and the relevant information is clear and not too cluttered. This will help you make a decision on the requirements you need such as size and font and also help guide you to the right choice of background colour that makes your font stand out. Various colours are available to give you a unique and professional finish.

Importance of labelling:

• Labelling is significant as it fetches customers’ attention to purchase the product because of visual appeal.
• It promotes the sale of the product as it can make or break the sale of a product.
• Labelling is an important factor in the sale of a product. It helps in grading and provides information required by the law.

Labels act as a bridge between your brand and customers. When a customer buys a product, they always look forward to the information and instructions for taking special care of the garment and that comes with a label. Every manufacturer creates a label that would speak about their exclusivity. It is very important to order clothing labels that are customized as per your brand’s identity.

Types of fabrics used:

Garment labels can be produced with different types of fabric to give that perfect finishing touch based on the requirements of the client.

• Satin:

Satin threads are used to give the ultimate lustrous and smooth touch to the labels. Another alternative is a reverse weave of satin thread for a shiny and matte effect.

• Damask:

These types of labels are produced with thin, polished, and lustrous thread and a favourite choice of clothing line manufacturers. Damask thread is so thin that they can produce high definition and better quality labels.

• Taffeta:

These types of woven labels are made of polyester-based thread and are mostly prepared for basic uses. They are very cost-effective and flexible.

• Cotton:

Some manufacturers also prefer cotton thread over other varieties as it is much more cost-effective than other labels.

• Leather:

A lot of manufacturers of jeans and trousers use leather labels for their products.

Styles of clothing labels

USES OF LABEL

• Voice of your brand

There can be a lot of ways to express how cool and awesome your brand is. Affixing a tag with relevant content can be a great way to show it. Make sure the tag has a compelling look and feel that voices the USPs of your brand in the shortest possible way.

• Connects with your customers

An attractive tag easily sets an impression and plays positively with the psychology of your customers. For instance, some brands create the hang tag in such a way that it is used as a showpiece or even as a bookmark.

• Increase sales

Marketing for a clothing brand involves an array of activities. Tags can be used as a marketing tool where you can provide promotional codes so that the customers buy more of your products.

• Custom options

You should choose a label and tag maker that gives you the flexibility to customize your printed or woven tags as per your requirements. They will offer you various sizes and cuts so that you can personalize the tags using appropriate colours and contents.

• Care instructions

A customer will always look out for care instructions. Tags are a great way to instruct your customers to take care of the products. You should keep the text brief and to the point and may use visual content that represents your brand. You should preferably use printed hang tags so that the instructions can be read.

• Important information

The customers are always curious about the quality of the fabric. You can include the percentage of clothing materials used to create the product.

• Marketing potential

A company may have different ways to express its brand potential. Some may use hang tags to convey the background or fun facts relevant to the brand. This is a great way to express that the customers have invested in the right brand.

• Accentuates the uniqueness of your brand

Create an attractive logo with the aid of professional clothing logo makers and make your brand stand out from the crowd. Hang tags are again a great way to showcase the logo and uniqueness of your brand.

So it’s very great idea to have some unique creation for tagging your clothes to make it different from your competitors. Moreover there are many options available such as printed on glossy or semi glossy, matte and much more.

When you think about clothing tags, what comes to mind? Most of us think of the black and white industrial label stitched in the back of mass-produced shirts produced by commercial clothing lines. Many people might not realize this, but when you’re developing your clothing line, there are many different types of clothing tags to choose from.

Ways of Clothing Tags:

There are different ways of tagging your clothes. They are as under:

Thus each label has a specific purpose and carries some kind of information. There is a huge range of clothing labels available, in a variety of styles for a variety of uses. Labels made from cloth are manufactured using machinery that will allow you to display a lot of small text in a small area. These labels are usually added as a small addition to clothing to display relevant washing care instructions, or branding, which is easy to add to your clothing

Introduction:

Apparels are a simple thing to be worn on the body. The type and amount of clothing worn depends on body type, gender type, geographic and social consideration. Clothes are mainly reserved for the use of humans and are characteristic of all human societies.

Clothing serves many purposes:

• It can serve as protection against the elements, rough surfaces, rashes, insect bites, splinters, thorns, and stings by creating a barrier between the skin and the skin Surroundings.
• Clothing can protect against cold or heat and form a hygienic barrier that keeps infectious and toxic materials away from the body.

• Clothing also protects against ultraviolet rays. Today there are many materials from which clothes are made. A person can buy clothes made from naturally occurring materials such as silk, wool, and leather, but also clothes made from synthetic fibers such as nylon, polyester, and Lycra widely used in the manufacture of clothing.

Social media:

Social media has completely changed almost every facet of modern living, from the way we listen to music to our eating habits and the fashion industry is no exception. Facebook, Twitter, and Instagram’s all has takeover the fashion status upended, as bloggers rival editors in influence, Instagram looks set to replace the catwalk as the first place to look for new fashion, and brands’ marketers have added: “reach” and “viral” to their buzzword vocabulary. We now have 5 times more clothes than our grandparents had.

In the past decade alone, social media has managed to quickly revolutionize virtually every industry in the world, and fashion along with fashion journalism is certainly no exception. Even the world’s largest news agencies had to transform the way their readers digest the news, adding social media platforms to the forefront of their news deliveries. In the fashion world, social media has brought connectedness, innovation, and diversity to the industry. Instagram: for example, functions as a live magazine, always updating itself with the best, most current trends while allowing users to participate in fashion rather than just watch from afar.

Social media has done several incredible things for the fashion industry, including creating fashion icons, heavily influencing fashion trends, and ultimately reforming the way people go about seeking jobs in the field.

How Social Media Creates Fashion Icons:

Traditionally, before social media, becoming a fashion icon was next to impossible. Someone in the fashion industry had to see you and think you were incredible. They had to build your brand from scratch. Unless you had fame from other experiences, your journey entailed audition after audition, deal after deal, catwalk after catwalk, and after all of which you would still only have the slightest chance of becoming a recognizable fashion figure. But social media has changed the game.

Now the manufacturers, as well as the designers, have to upgrade their style constantly as the fashion market is changing at any period. Social media plays a major role in ongoing changes in fashion trends. Thus the impacts of social media are as follows:

• Consumers are contributors:

Because fashion is now a two-way street, where consumers can be contributors, new ideas get circulated much quicker and inevitably change faster. Consumers can have a front-row seat at the highest levels of fashion. Snapchat, for example, gives users an intimate view of major fashion events like the MET Gala, red carpets, and various fashion weeks all over the world.

• Fashion Hacks:

There’s an ongoing discussion amongst the peoples on the internet, that middle schoolers today look much less awkward than they used to. This is in part because pre-teens have more examples of how to be fashionable and are given access to hacks that show preteens that they don’t have to be rich to have style. While the youth of the early 2000s anxiously waited for magazines to arrive in the mail in hopes that parents would purchase a single item, today’s young fashionistas know that they don’t have access to exclusive content to be fashion-conscious. Social media is full of little tricks and tips on how to stay fashionable in an affordable way.

• Celebrity Endorsements:

In times before social media, celebrity endorsements ultimately happened in a few limited ways: commercials, interviews, and public stunts. All very effective, but limited nonetheless. These days, celebrities can endorse products on their Facebook pages, Instagram profiles, and Snapchat stories. The fashion industry knows that if they want to sell something fast, they don’t make broadcast television commercials. People get to know everything about their voguish persons just by one push button.

• Tagging Brands:

Remember when you would watch a delicious food commercial and wish that you could have the food instantly? Social media has brought us closer to this idea. On Instagram, users often tag the brands that they are wearing so that other users can find them and order them with ease from retail agencies and stores all over the world. So now the work of the designers or retailers is also reduced to some extent as they would endorse their brand on social media to get traffic in their stores.

• Diversity:

More than anything, social media has brought diversity to the industry. People who have felt unrepresented in traditional forms of fashion media now have the opportunity to take matters into their own hands. They get to follow who they want to follow and it is much easier to find people who they relate to in terms of body image and lifestyle. Specifically, people of colour and plus-sized who have previously had trouble spotting trends that fit them in mainstream magazines can find online communities through social media.

Social Media’s Influence on Fashion:

Social media has influenced the fashion industry more than any other industry. For the most part, fashion used to be a two-dimensional, one-sided industry. Brands put their clothing in magazines and users consumed ideas and inspiration by flipping through the pages. Models walked in fashion shows, and users hoped and prayed that part of it would be covered on television somewhere so they could watch. The fashion industry created the trendsetters and users followed the trends. Users didn’t have to say in what they were consuming. Social media has reframed this structure, allowing users to not only consume fashion but also contribute to it. Here’s how:

HashTag:

Hashtags #. Who knew this sign could be so powerful? By using hashtags, users can find virtually whatever trend they want with the click of a button. If someone wants to find out what scarves people are wearing this winter, they don’t wait until the newest edition of Vogue hits the racks, they type #winter scarves into the Instagram search. Conversely, if a person thinks that other people would want to see what they are wearing, they hashtag any and every topic that they think relates to their image, brand, and style.

A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help members filter information.

Social media is the best thing happened to the Apparel industry

So the brands or designers or any small thing about anything is just one click ahead. Just by pressing the hashtag, we come to know everything regarding the products. So the social media has brought the world to one small screen.

One must choose their presentation with care. The presentation includes not only clothes but also accessories, hairstyle, fragrance, posture, body language, tone of voice, and level of energy.

There are also some good reasons to always “dress the part.” Fashion is best defined simply as the style or styles of clothing and accessories worn at any given time by groups of people. It is evident today that the fashion industry plays a large role in society. People use fashion as a means of expression and a source of self-identity.

Your Clothes Impacts Your Thinking:

Of course, dressing smart is also important for your confidence and sense of self-empowerment. But your style does more than just send messages, to your mind or others. New research shows it impacts how you think. Professional dress, one study found, increases abstract thinking and gives people a broader perspective. The formality of clothing might not only influence the way others perceive a person, and how people perceive themselves but could influence decision making in important ways through its influence on processing style.

Thin-Slicing:

Usually, we process visual details instantaneously through a process called thin-slicing. That’s when the brain makes millisecond judgments based on a new stimulus. It often happens without us even knowing. We might just get a feeling that we don’t trust someone, or that someone else is steady and reliable. We might not even know why.

That gut feeling, commonly called intuition or a first impression, is part of the very fast-paced mental process of thin-slicing. It’s how we continually judge books by their covers, all day, every day.

How exactly has social media changed the dressing styles?

• We don’t repeat outfits:

Before social media people always been huge advocates of repeat outfits. Occasionally, people put together what they feel like the cutest damn combo have ever seen and wear it all day with pride. They don’t have to show anyone or anywhere. But today the photos are clicked for even small dam things done and put as an Instagram story. So a person has to be more conscious about what they are wearing and probably it’s not repeating.

Even in the offices, those are the days where no one cares about the outfits’. So they can repeat in a very short period. But now the outfit matters a lot as anyone clicks anytime and uploads the images on social media. So the employees are now more conscious about their dressings. People are not ready to leave the house without the proper attire.

• Now we dress for other people:

It’s a question that’s been asked since the dawn of time: who do women dress for? At first, we thought it was men. Until we realized it wasn’t and it was other women we’re trying to impress.

Then there are some rare birds, which claim to truly dress for themselves. Although to those people if someone asks: if you were the last person on earth, what would you wear every day?

Social media has added a whole new element to this. We don’t just dress for ourselves or other people. We dress for a whole bunch of strangers, too. We ‘Insta-bloggers’ get dressed and take photos of our outfits for that exact reason.

Nowadays other trends going on of uploading workout images and videos, So the fitness industry has become one of the most flourishing areas on social media with photos and videos of people working out and drinking protein smoothies uploaded daily on at least one of the social platform’s users interact with. So the sale of active wear also increases like anything in the last few years.

Moreover, fitness companies are using one of the oldest marketing tactics that is to hire a celebrity to promote products and services. Companies are using celebrity endorsement not only in traditional marketing but also in social media marketing. It is used by different types of companies and they have their effects, benefits, and challenges. The focus was specifically on celebrity endorsement used in social media.

• Even worse, we dress like other people:

Recently, a Vogue editor labeled bloggers as “heralding the death of style.” Today, it’s like we copy the head-to-toe style of bloggers and Instagram stars, rather than having our unique point of view. For others, the situation is much more dire, like ripping off complete looks, dressing like one particular person every day, and forgetting your sense of style altogether.

• We have to have it:

On the subject of expertly-styled, clothes, raise your hand if you’ve bought something because it looked cool in the pics.

On one hand, social media is the ‘new’ magazine. It brings shopping to us. But on the other, social media encourages us to buy something we might not have looked twice at, simply because of how it looks in a highly-edited image with at least three filters over it.

Unlike in the past, today’s 15 designers function in a global marketplace, constantly expanded by television, film, and popular culture, but even further accelerated by the Internet and social media. No longer limited to the upper class, trendsetters come from various social factions, and most trends have their own short stories. In clinical analysis, psychologists noted that the brain loves new things, especially trends because they are quick flashes of novelty. Much like repainting a room or buying furniture of a new, trendy item allows for reinvention and the purchase of a wearable trendy item allows for self-reinvention.

Also, as stated earlier, fashion is constantly being influenced by its’ surrounding environment- be it historical events, technological advancements, or changing social roles, and sporting this fashion is a means of expression. These ever-changing fashion dictates never allow for a concrete identification of your look, your preference, and ultimately the message you want to put forth in the world. In essence, the way one chooses to dress is a reflection of them.

Much like fashion, social media is another outlet to express oneself. However, this means of expression occurs in cyberspace. Many underlying threads link the two together. For example, the psychological aspect to present oneself in a certain way exists in both outlets. People dress a particular way to present themselves to the world in that manner, analogous to the way users may arrange his or her Facebook page, Twitter account, or Instagram.

Additionally, the desire to fit in and be included presents itself via fashion and social media. Consumers of fashion want to receive accolades from peers, much like users of social media want their “friends” or “followers” to like and comment on their posts. Today, there are over 1 billion users of social media and minority gaps are virtually non-existent.

Conclusion:

Every coin has two sides. In the same way many people believe that social media caused the deterioration of interpersonal relationships and communication skills of the young generation. However, it cannot be denied that social media applications have strengthened the connection of people from across the world. For instance, abroad, many children communicate with their parents who are working overseas through social media applications such as Facebook Messenger, Skype, and Viber. The internet allows them to call, chat and even send pictures to each other bringing them closer despite being apart.

In this society today, we come to be updated on the fashion styles of dresses. We are in the situation that we must have the best dress ever. As clothes have been one of the top and trending subjects in today’s generation, we must have the perfect ways on how to use them in the way that we will be respected.