Introduction:

Apparels are a simple thing to be worn on the body. The type and amount of clothing worn depends on body type, gender type, geographic and social consideration. Clothes are mainly reserved for the use of humans and are characteristic of all human societies.

Clothing serves many purposes:

• It can serve as protection against the elements, rough surfaces, rashes, insect bites, splinters, thorns, and stings by creating a barrier between the skin and the skin Surroundings.
• Clothing can protect against cold or heat and form a hygienic barrier that keeps infectious and toxic materials away from the body.

• Clothing also protects against ultraviolet rays. Today there are many materials from which clothes are made. A person can buy clothes made from naturally occurring materials such as silk, wool, and leather, but also clothes made from synthetic fibers such as nylon, polyester, and Lycra widely used in the manufacture of clothing.

Social media:

Social media has completely changed almost every facet of modern living, from the way we listen to music to our eating habits and the fashion industry is no exception. Facebook, Twitter, and Instagram’s all has takeover the fashion status upended, as bloggers rival editors in influence, Instagram looks set to replace the catwalk as the first place to look for new fashion, and brands’ marketers have added: “reach” and “viral” to their buzzword vocabulary. We now have 5 times more clothes than our grandparents had.

In the past decade alone, social media has managed to quickly revolutionize virtually every industry in the world, and fashion along with fashion journalism is certainly no exception. Even the world’s largest news agencies had to transform the way their readers digest the news, adding social media platforms to the forefront of their news deliveries. In the fashion world, social media has brought connectedness, innovation, and diversity to the industry. Instagram: for example, functions as a live magazine, always updating itself with the best, most current trends while allowing users to participate in fashion rather than just watch from afar.

Social media has done several incredible things for the fashion industry, including creating fashion icons, heavily influencing fashion trends, and ultimately reforming the way people go about seeking jobs in the field.

How Social Media Creates Fashion Icons:

Traditionally, before social media, becoming a fashion icon was next to impossible. Someone in the fashion industry had to see you and think you were incredible. They had to build your brand from scratch. Unless you had fame from other experiences, your journey entailed audition after audition, deal after deal, catwalk after catwalk, and after all of which you would still only have the slightest chance of becoming a recognizable fashion figure. But social media has changed the game.

Now the manufacturers, as well as the designers, have to upgrade their style constantly as the fashion market is changing at any period. Social media plays a major role in ongoing changes in fashion trends. Thus the impacts of social media are as follows:

• Consumers are contributors:

Because fashion is now a two-way street, where consumers can be contributors, new ideas get circulated much quicker and inevitably change faster. Consumers can have a front-row seat at the highest levels of fashion. Snapchat, for example, gives users an intimate view of major fashion events like the MET Gala, red carpets, and various fashion weeks all over the world.

• Fashion Hacks:

There’s an ongoing discussion amongst the peoples on the internet, that middle schoolers today look much less awkward than they used to. This is in part because pre-teens have more examples of how to be fashionable and are given access to hacks that show preteens that they don’t have to be rich to have style. While the youth of the early 2000s anxiously waited for magazines to arrive in the mail in hopes that parents would purchase a single item, today’s young fashionistas know that they don’t have access to exclusive content to be fashion-conscious. Social media is full of little tricks and tips on how to stay fashionable in an affordable way.

• Celebrity Endorsements:

In times before social media, celebrity endorsements ultimately happened in a few limited ways: commercials, interviews, and public stunts. All very effective, but limited nonetheless. These days, celebrities can endorse products on their Facebook pages, Instagram profiles, and Snapchat stories. The fashion industry knows that if they want to sell something fast, they don’t make broadcast television commercials. People get to know everything about their voguish persons just by one push button.

• Tagging Brands:

Remember when you would watch a delicious food commercial and wish that you could have the food instantly? Social media has brought us closer to this idea. On Instagram, users often tag the brands that they are wearing so that other users can find them and order them with ease from retail agencies and stores all over the world. So now the work of the designers or retailers is also reduced to some extent as they would endorse their brand on social media to get traffic in their stores.

• Diversity:

More than anything, social media has brought diversity to the industry. People who have felt unrepresented in traditional forms of fashion media now have the opportunity to take matters into their own hands. They get to follow who they want to follow and it is much easier to find people who they relate to in terms of body image and lifestyle. Specifically, people of colour and plus-sized who have previously had trouble spotting trends that fit them in mainstream magazines can find online communities through social media.

Social Media’s Influence on Fashion:

Social media has influenced the fashion industry more than any other industry. For the most part, fashion used to be a two-dimensional, one-sided industry. Brands put their clothing in magazines and users consumed ideas and inspiration by flipping through the pages. Models walked in fashion shows, and users hoped and prayed that part of it would be covered on television somewhere so they could watch. The fashion industry created the trendsetters and users followed the trends. Users didn’t have to say in what they were consuming. Social media has reframed this structure, allowing users to not only consume fashion but also contribute to it. Here’s how:

HashTag:

Hashtags #. Who knew this sign could be so powerful? By using hashtags, users can find virtually whatever trend they want with the click of a button. If someone wants to find out what scarves people are wearing this winter, they don’t wait until the newest edition of Vogue hits the racks, they type #winter scarves into the Instagram search. Conversely, if a person thinks that other people would want to see what they are wearing, they hashtag any and every topic that they think relates to their image, brand, and style.

A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help members filter information.

Social media is the best thing happened to the Apparel industry

So the brands or designers or any small thing about anything is just one click ahead. Just by pressing the hashtag, we come to know everything regarding the products. So the social media has brought the world to one small screen.

One must choose their presentation with care. The presentation includes not only clothes but also accessories, hairstyle, fragrance, posture, body language, tone of voice, and level of energy.

There are also some good reasons to always “dress the part.” Fashion is best defined simply as the style or styles of clothing and accessories worn at any given time by groups of people. It is evident today that the fashion industry plays a large role in society. People use fashion as a means of expression and a source of self-identity.

Your Clothes Impacts Your Thinking:

Of course, dressing smart is also important for your confidence and sense of self-empowerment. But your style does more than just send messages, to your mind or others. New research shows it impacts how you think. Professional dress, one study found, increases abstract thinking and gives people a broader perspective. The formality of clothing might not only influence the way others perceive a person, and how people perceive themselves but could influence decision making in important ways through its influence on processing style.

Thin-Slicing:

Usually, we process visual details instantaneously through a process called thin-slicing. That’s when the brain makes millisecond judgments based on a new stimulus. It often happens without us even knowing. We might just get a feeling that we don’t trust someone, or that someone else is steady and reliable. We might not even know why.

That gut feeling, commonly called intuition or a first impression, is part of the very fast-paced mental process of thin-slicing. It’s how we continually judge books by their covers, all day, every day.

How exactly has social media changed the dressing styles?

• We don’t repeat outfits:

Before social media people always been huge advocates of repeat outfits. Occasionally, people put together what they feel like the cutest damn combo have ever seen and wear it all day with pride. They don’t have to show anyone or anywhere. But today the photos are clicked for even small dam things done and put as an Instagram story. So a person has to be more conscious about what they are wearing and probably it’s not repeating.

Even in the offices, those are the days where no one cares about the outfits’. So they can repeat in a very short period. But now the outfit matters a lot as anyone clicks anytime and uploads the images on social media. So the employees are now more conscious about their dressings. People are not ready to leave the house without the proper attire.

• Now we dress for other people:

It’s a question that’s been asked since the dawn of time: who do women dress for? At first, we thought it was men. Until we realized it wasn’t and it was other women we’re trying to impress.

Then there are some rare birds, which claim to truly dress for themselves. Although to those people if someone asks: if you were the last person on earth, what would you wear every day?

Social media has added a whole new element to this. We don’t just dress for ourselves or other people. We dress for a whole bunch of strangers, too. We ‘Insta-bloggers’ get dressed and take photos of our outfits for that exact reason.

Nowadays other trends going on of uploading workout images and videos, So the fitness industry has become one of the most flourishing areas on social media with photos and videos of people working out and drinking protein smoothies uploaded daily on at least one of the social platform’s users interact with. So the sale of active wear also increases like anything in the last few years.

Moreover, fitness companies are using one of the oldest marketing tactics that is to hire a celebrity to promote products and services. Companies are using celebrity endorsement not only in traditional marketing but also in social media marketing. It is used by different types of companies and they have their effects, benefits, and challenges. The focus was specifically on celebrity endorsement used in social media.

• Even worse, we dress like other people:

Recently, a Vogue editor labeled bloggers as “heralding the death of style.” Today, it’s like we copy the head-to-toe style of bloggers and Instagram stars, rather than having our unique point of view. For others, the situation is much more dire, like ripping off complete looks, dressing like one particular person every day, and forgetting your sense of style altogether.

• We have to have it:

On the subject of expertly-styled, clothes, raise your hand if you’ve bought something because it looked cool in the pics.

On one hand, social media is the ‘new’ magazine. It brings shopping to us. But on the other, social media encourages us to buy something we might not have looked twice at, simply because of how it looks in a highly-edited image with at least three filters over it.

Unlike in the past, today’s 15 designers function in a global marketplace, constantly expanded by television, film, and popular culture, but even further accelerated by the Internet and social media. No longer limited to the upper class, trendsetters come from various social factions, and most trends have their own short stories. In clinical analysis, psychologists noted that the brain loves new things, especially trends because they are quick flashes of novelty. Much like repainting a room or buying furniture of a new, trendy item allows for reinvention and the purchase of a wearable trendy item allows for self-reinvention.

Also, as stated earlier, fashion is constantly being influenced by its’ surrounding environment- be it historical events, technological advancements, or changing social roles, and sporting this fashion is a means of expression. These ever-changing fashion dictates never allow for a concrete identification of your look, your preference, and ultimately the message you want to put forth in the world. In essence, the way one chooses to dress is a reflection of them.

Much like fashion, social media is another outlet to express oneself. However, this means of expression occurs in cyberspace. Many underlying threads link the two together. For example, the psychological aspect to present oneself in a certain way exists in both outlets. People dress a particular way to present themselves to the world in that manner, analogous to the way users may arrange his or her Facebook page, Twitter account, or Instagram.

Additionally, the desire to fit in and be included presents itself via fashion and social media. Consumers of fashion want to receive accolades from peers, much like users of social media want their “friends” or “followers” to like and comment on their posts. Today, there are over 1 billion users of social media and minority gaps are virtually non-existent.

Conclusion:

Every coin has two sides. In the same way many people believe that social media caused the deterioration of interpersonal relationships and communication skills of the young generation. However, it cannot be denied that social media applications have strengthened the connection of people from across the world. For instance, abroad, many children communicate with their parents who are working overseas through social media applications such as Facebook Messenger, Skype, and Viber. The internet allows them to call, chat and even send pictures to each other bringing them closer despite being apart.

In this society today, we come to be updated on the fashion styles of dresses. We are in the situation that we must have the best dress ever. As clothes have been one of the top and trending subjects in today’s generation, we must have the perfect ways on how to use them in the way that we will be respected.

Introduction:

Just like other countries, the Indian fashion industry is all about pattern making, accessory designing, garment construction, pattern making, textile research and development, fabric weaving, makeup artist, modeling.

What is fast fashion?

Fast fashion is also called landfill fashion as the mass production of cheap clothing tempted customers as they are at low and affordable rates. But the product cannot be recycled. So they throw away the garments once used. The material used in it does not biodegrade. Many times harmful dyes from the textiles leach into groundwater and it causes excessive damage to the environment. The materials like nylon, polyester, and acrylic are made up of plastic. So when they are washed the plastic fibers are shaded from the material and the small fiber plastics are escaping into the environment. They cause pollution to the environment. The other negative impacts are social, ethical and health issues, especially with the rise in sweatshops in the sector.

The fashion industry has been famous for damaging the environment during various stages of production from raw materials to manufacturing to consumption and disposal. They are non-biodegradable. They pollute the ocean and the marine life in the ocean absorbs chemical pollutants. So to save the environment the eco-friendly and sustainable fashion must be adopted.

Sustainable fashion:

Sustainable fashion is all about designing, manufacturing, distributing, and used clothes in environmentally friendly ways.

The idea of sustainability and eco-fashion is closely connected. Sustainability awareness and Eco-friendly thinking both are trying to adopt an environmentally and socially responsible lifestyle as they try to have goods that are made up of sustainable fibers and in an ethical way. To construct a new system and mechanism for the growing fashion industry, the emerging design philosophy and sustainability have embraced eco-fashion. The number of ethical movements, green trades and eco-friendly is glowing with great speed and within no time it became a part of the contemporary fashion scene among the international players.

Researches have been done to take the necessary steps to develop services and products that are sustainable. The role of the designer is crucial as the major share for the lifecycle of a product is contributed by the designer. Thus the role of the designer plays a Vitol role in the development of sustainable products with less negative environmental, social and ethical impact. In recent times, it has seen a change in seawater as more steps have been taken for the eco-effectiveness, eco-friendly, and life cycle analysis techniques. More products have been used in such a way that they are biodegradable and thereby trying to reduce pollution and make the environment more clean and pure.

5 ways to make fashion more sustainable:

On demand and custom clothing:

To achieve a more sustainable fashion industry, fashion on demand is the key recipe. For overproduction of clothes, trends; today’s fashion industry is responsible for it. The production must be done according to the actual demand of the product. In this way, fashion companies need to develop a new business model. Thus for fashion companies to create a more sustainable business model, fashion on demand is the key strategy.

Products that’s better for people:

In developing countries like India, fast fashion has kept the cost of all clothes down at the cost of low pay and conditions. Thus by switching to fair and ethically made brands it ensures that the clothes that we choose and spend the money on, are not manufactured by any advantage of child labor or any workers.

Clean and green fashion:

The product which is made from the renewable resources of the earth is known as green. The word clean implies natural products which are not harmful to our health. To make the planet clean and a better place to live, green fashion is the best way to contribute to the planet. It has minimal effect on the environment.

Sustainable fashion is fashions where the products are manufactured in the most sustainable ways by taking into account both the environment as well as socio-economic aspects. Here the accessories, shoes, clothing all are manufactured designed, and used in a way that is more environmentally friendly.

Fair and ethical fashion:

In the fashion world, both fair and ethical fashion goes hand-in-hand. The fashion world has always been very harmful to labourers, animals, and the planet. Consumers are the one who chooses the fair and ethical fashion in the fashion industry which Comprising of labour rights, animals, and the planet at the time of the manufacturing process. Many customers are conscious of the history of the products they are buying. How it was manufactured and what are the materials used in it and many more such aspects they are interested in it.

Nowadays Brands are innovating new ideas to make fashion more cruelty-free and ethical. Brands manufactured clothes by considering the consumer’s choice and consumers are heading towards fair and ethical fashion. So fashion is choosing more sustainable, eco-friendly, and socially right clothes. Thus by fairly manufacturing the products helps to preserve the traditional craft and also make the clothes more sustainable. . For making the fashion industry more fair and ethical, not only the consumers and brands are trying but the government also is trying and taking many initiatives with the transparent supply chain. So brands are moving towards a more sustainable and vegan way

Repair, Redesign, and Upcycle Fashion

Brands are improving their products and ensure the customers that their product purchases will last for a longer period. Many brands are now offering the facilities of repairing the clothes after purchase. Beyond repairing the clothes they are trying to manufacture the clothes that cannot be repaired and can get redesigned or recycled. The manufacturer is trying to save the raw material and natural resources by redesigning and trying to give an entirely new look from the old’s one.

Moreover, brands are also aiding to manage fashion waste and make the industry more sustainable.

Upcycle fashion uses either pre or post consumers wastes for manufacturing new products. This process reuses old clothes without going through the recycling process of clothing.

Thus, the fashion industry is saving on raw material and natural resources and is trying to save the environment. In the fashion industry, Not only consumers, but even brands and retailers are also following the 5 R’s of fashion – Reduce, Repair, Recycle, Repurpose, and Reinvent. Thus the fashion industry is going to be more sustainable with repaired, redesigned, and upcycled fashion.

Here are 4 things that any fashion brand/designer can do to be more sustainable!

Sustainable fashion initiatives for consumers

It may seem like there isn’t a whole lot thing that we can do to change the industry since we aren’t fashion brands, but that’s not true. As a consumer, we have more power than you realize. We can change certain things and can make the environment more eco-friendly and more sustainable.

• Change the laundry pattern:

Wash clothes only when it’s fully loaded with cold water and try to avoid dry cleaning and tumble dryers. Use only green detergent for washing. Invest in the product which helps in reducing the amount of microfiber in the wastewater. The coral ball helps in it.

• purchase clothes from sustainable brands:

If the demand for sustainable clothing increases the manufacture of big brands will invest in sustainable solutions. As a result, the pollution will reduce thereby its becomes environmentally friendly.

• Buy from the flea market

If buying from sustainable brands is costly and is not in your budget then try to shop at thrifting stores. You can often find fashionable items at a fraction of the price. Remember to recycle or donate your old garments when you no longer use them.

• Donate your clothes

If you are not wearing the clothes, it’s better to donate them instead of piling them up in the landfill. The torn clothes must be repaired and then donate to charity, so the needy one can wear them, or put them in textile bins.

• Invest in high-quality garments:

Many fashion brands are using plastic-based fibres which shed plastic microfibers into wastewater and thus pollute the oceans and marine life. So if you purchased the clothes from the brands using high-quality natural fibres like GOTS ie certified organic cotton, can decrease micro plastic pollution and can also protect marine life.

• Rent clothes:

It is the best option for outfits that you won’t wear often. So to invest in those clothes which are worn very few is just a wastage of money. So the best way to save money and the environment is to rent clothes. For the clothes like tuxedoes, prom dresses, and maternity clothes it’s the best.

Conclusion:

Thus sustainable development helps in conserving the natural resources for the future, fulfills the need of the people, and saves the national budget. It fulfills the needs of the present people without compromising the ability of the future generations and helps to meet their needs with the peaceful and harmonious.

The organization has now started manufacturing the products in such a way that it reduces the exploitation of natural resources and thereby reducing the impact on the environment and thus maintaining socio-economy holiness. So by choosing sustainable fashion one can say no to support the negative environmental impact that the fashion industry is causing, and in-turn reduces your environmental footprint.