Importance of Tags in the Apparel Industry

A long time ago, clothing labels is a word which is unknown to the customers as they have been left in the dark when it comes to the understanding of clothing. Consumers are unaware of anything such as brand, types of garments, care instructions, etc. Consumers for a long period are just known about buying clothes to cover the body.

But as time flies the consumer understands better about the quality and the brand. So tags are very important in today's world of social media. As some people are having trends of wearing clothes of some special brand and types of clothes only. So brand transparency is increasing globally. Labelling tags are more helpful for consumers to understand them better. As traditionally, labels have been used to showcase a brand logo and care instructions. Labels currently show brand logos, care instructions, and material, size etc.

Types of Labels:

• Care Label:

Instructions about all the care to be taken are printed on the label. It states all the instructions on whether dry cleaning is required or not. There are some special material clothes with some work in them that cannot be washed at home. So for those types of clothes, there is always a tag of dry cleaning only. So the customer who so ever purchases comes to know that it cannot be washed at home and lifetime dry cleaning only. So this type of instructions will help the consumer for taking care of their clothes. Ironing and washing instructions will be stated clearly. Wash and care information is essential information you must display on your clothing and will be displayed professionally with the right labels.

• Brand Label:

Cloth labels allow you to add your brand to the inside of the garment. This is something the majority of clothing lines do and make your clothing look professional with a personal finishing touch. Well-made labels won’t fade in the wash and display your brand clearly through the life of the clothing.

• Size Label:

The size labels play a key role as a point of sale display on the market shelves. Size labels must be made using the finest materials and the sizes must be accurate according to the garments. So the customer can trust as a brand for the perfect size labels on the clothes. It should be so perfect that consumers can have blind faith in our Brand. So as a manufacturer, one have to be at utmost care as mistakes must not be neglected here. Sizes label may be printed only a later to denote a specific size. Such as S for Small, M for Medium, and L for Large size garments. The customer knows which size fits them well. When a customer goes shopping, he or she picks garments according to his/her size that fit them well.

• Composition Label

You have to display the percentage of each fabric composition. If you have patches of different fabrics you need to give the information separately. For example, the garment is 80% cotton and 20% polyester. The content must be flawless so that customers can choose the garments by seeing the contents. Some people have an allergy to wearing some material. It will help especially those people .and made them easy to pile up their wardrobe with proper types of clothes that they can wear.

Country of origin also should be displayed. The name of the country that manufactured the particular product is also being written on the label. For example: Made in India, Made in Thailand, etc.

• Flag Label:

A small label is attached at the outside side seam. Flag labels are normally made of brand logos and it is primarily used as design features.

• Manufacturer Label:

This label includes the manufacturer’s code given by buyers. Most of the international buyers source garments from different parts of the world and distribute those garments across the world. In case the buyer needs to track the manufacturer of a particular product, they use this code.

• Batch Mark Label:

A label that indicates which sewing line or batch had made the particular garment. This label normally is not asked by buyers or brands. Few garment manufacturers add this label to the internal quality inspection process and rectify which line had made the garment and which checker had checked the same. This label is normally attached at the side seam under the wash care label.

Thus displaying instructions on a clear label massively benefits them and meets their expectations. The information they need to ensure the correct care can be taken of their garment is there and the relevant care cannot be overlooked.

You need to give wash and care information to your customers simply because that’s what your customers expect as standard today. Adding a branded cloth label adds an amazing finishing touch for the benefit of your business brand. They look neat and professional too. How many times have you been wearing an item of clothing and someone has complimented you? Quality, branded labels enable your customers to promote your brand for you, through word of mouth.

How to design the labels:

Designing your cloth labels can be the challenging part. How do you know what information to add? What fonts do you use and what size? The type of font and size of the font will depend on what you need. For care labels, a smaller font would be required as there is usually a lot of information to add. For branded labels, you should usually be able to use a larger font that will be clearer and easier to read.

Design your labels in a few simple steps. The design is so important to achieve the results you’re looking for to benefit your business, and you can perfect that design easily without design experience. See what your finished product can look like and seek some feedback from friends and associates, and even customers, to guarantee you have achieved what you want to.

You need to know your font fits well and the relevant information is clear and not too cluttered. This will help you make a decision on the requirements you need such as size and font and also help guide you to the right choice of background colour that makes your font stand out. Various colours are available to give you a unique and professional finish.

Importance of labelling:

• Labelling is significant as it fetches customers’ attention to purchase the product because of visual appeal.
• It promotes the sale of the product as it can make or break the sale of a product.
• Labelling is an important factor in the sale of a product. It helps in grading and provides information required by the law.

Labels act as a bridge between your brand and customers. When a customer buys a product, they always look forward to the information and instructions for taking special care of the garment and that comes with a label. Every manufacturer creates a label that would speak about their exclusivity. It is very important to order clothing labels that are customized as per your brand’s identity.

Types of fabrics used:

Garment labels can be produced with different types of fabric to give that perfect finishing touch based on the requirements of the client.

• Satin:

Satin threads are used to give the ultimate lustrous and smooth touch to the labels. Another alternative is a reverse weave of satin thread for a shiny and matte effect.

• Damask:

These types of labels are produced with thin, polished, and lustrous thread and a favourite choice of clothing line manufacturers. Damask thread is so thin that they can produce high definition and better quality labels.

• Taffeta:

These types of woven labels are made of polyester-based thread and are mostly prepared for basic uses. They are very cost-effective and flexible.

• Cotton:

Some manufacturers also prefer cotton thread over other varieties as it is much more cost-effective than other labels.

• Leather:

A lot of manufacturers of jeans and trousers use leather labels for their products.

Styles of clothing labels


• Voice of your brand

There can be a lot of ways to express how cool and awesome your brand is. Affixing a tag with relevant content can be a great way to show it. Make sure the tag has a compelling look and feel that voices the USPs of your brand in the shortest possible way.

• Connects with your customers

An attractive tag easily sets an impression and plays positively with the psychology of your customers. For instance, some brands create the hang tag in such a way that it is used as a showpiece or even as a bookmark.

• Increase sales

Marketing for a clothing brand involves an array of activities. Tags can be used as a marketing tool where you can provide promotional codes so that the customers buy more of your products.

• Custom options

You should choose a label and tag maker that gives you the flexibility to customize your printed or woven tags as per your requirements. They will offer you various sizes and cuts so that you can personalize the tags using appropriate colours and contents.

• Care instructions

A customer will always look out for care instructions. Tags are a great way to instruct your customers to take care of the products. You should keep the text brief and to the point and may use visual content that represents your brand. You should preferably use printed hang tags so that the instructions can be read.

• Important information

The customers are always curious about the quality of the fabric. You can include the percentage of clothing materials used to create the product.

• Marketing potential

A company may have different ways to express its brand potential. Some may use hang tags to convey the background or fun facts relevant to the brand. This is a great way to express that the customers have invested in the right brand.

• Accentuates the uniqueness of your brand

Create an attractive logo with the aid of professional clothing logo makers and make your brand stand out from the crowd. Hang tags are again a great way to showcase the logo and uniqueness of your brand.

So it’s very great idea to have some unique creation for tagging your clothes to make it different from your competitors. Moreover there are many options available such as printed on glossy or semi glossy, matte and much more.

When you think about clothing tags, what comes to mind? Most of us think of the black and white industrial label stitched in the back of mass-produced shirts produced by commercial clothing lines. Many people might not realize this, but when you’re developing your clothing line, there are many different types of clothing tags to choose from.

Ways of Clothing Tags:

There are different ways of tagging your clothes. They are as under:

Thus each label has a specific purpose and carries some kind of information. There is a huge range of clothing labels available, in a variety of styles for a variety of uses. Labels made from cloth are manufactured using machinery that will allow you to display a lot of small text in a small area. These labels are usually added as a small addition to clothing to display relevant washing care instructions, or branding, which is easy to add to your clothing