Introduction:

Apparels are a simple thing to be worn on the body. The type and amount of clothing worn depends on body type, gender type, geographic and social consideration. Clothes are mainly reserved for the use of humans and are characteristic of all human societies.

Clothing serves many purposes:

• It can serve as protection against the elements, rough surfaces, rashes, insect bites, splinters, thorns, and stings by creating a barrier between the skin and the skin Surroundings.
• Clothing can protect against cold or heat and form a hygienic barrier that keeps infectious and toxic materials away from the body.

• Clothing also protects against ultraviolet rays. Today there are many materials from which clothes are made. A person can buy clothes made from naturally occurring materials such as silk, wool, and leather, but also clothes made from synthetic fibers such as nylon, polyester, and Lycra widely used in the manufacture of clothing.

Social media:

Social media has completely changed almost every facet of modern living, from the way we listen to music to our eating habits and the fashion industry is no exception. Facebook, Twitter, and Instagram’s all has takeover the fashion status upended, as bloggers rival editors in influence, Instagram looks set to replace the catwalk as the first place to look for new fashion, and brands’ marketers have added: “reach” and “viral” to their buzzword vocabulary. We now have 5 times more clothes than our grandparents had.

In the past decade alone, social media has managed to quickly revolutionize virtually every industry in the world, and fashion along with fashion journalism is certainly no exception. Even the world’s largest news agencies had to transform the way their readers digest the news, adding social media platforms to the forefront of their news deliveries. In the fashion world, social media has brought connectedness, innovation, and diversity to the industry. Instagram: for example, functions as a live magazine, always updating itself with the best, most current trends while allowing users to participate in fashion rather than just watch from afar.

Social media has done several incredible things for the fashion industry, including creating fashion icons, heavily influencing fashion trends, and ultimately reforming the way people go about seeking jobs in the field.

How Social Media Creates Fashion Icons:

Traditionally, before social media, becoming a fashion icon was next to impossible. Someone in the fashion industry had to see you and think you were incredible. They had to build your brand from scratch. Unless you had fame from other experiences, your journey entailed audition after audition, deal after deal, catwalk after catwalk, and after all of which you would still only have the slightest chance of becoming a recognizable fashion figure. But social media has changed the game.

Now the manufacturers, as well as the designers, have to upgrade their style constantly as the fashion market is changing at any period. Social media plays a major role in ongoing changes in fashion trends. Thus the impacts of social media are as follows:

• Consumers are contributors:

Because fashion is now a two-way street, where consumers can be contributors, new ideas get circulated much quicker and inevitably change faster. Consumers can have a front-row seat at the highest levels of fashion. Snapchat, for example, gives users an intimate view of major fashion events like the MET Gala, red carpets, and various fashion weeks all over the world.

• Fashion Hacks:

There’s an ongoing discussion amongst the peoples on the internet, that middle schoolers today look much less awkward than they used to. This is in part because pre-teens have more examples of how to be fashionable and are given access to hacks that show preteens that they don’t have to be rich to have style. While the youth of the early 2000s anxiously waited for magazines to arrive in the mail in hopes that parents would purchase a single item, today’s young fashionistas know that they don’t have access to exclusive content to be fashion-conscious. Social media is full of little tricks and tips on how to stay fashionable in an affordable way.

• Celebrity Endorsements:

In times before social media, celebrity endorsements ultimately happened in a few limited ways: commercials, interviews, and public stunts. All very effective, but limited nonetheless. These days, celebrities can endorse products on their Facebook pages, Instagram profiles, and Snapchat stories. The fashion industry knows that if they want to sell something fast, they don’t make broadcast television commercials. People get to know everything about their voguish persons just by one push button.

• Tagging Brands:

Remember when you would watch a delicious food commercial and wish that you could have the food instantly? Social media has brought us closer to this idea. On Instagram, users often tag the brands that they are wearing so that other users can find them and order them with ease from retail agencies and stores all over the world. So now the work of the designers or retailers is also reduced to some extent as they would endorse their brand on social media to get traffic in their stores.

• Diversity:

More than anything, social media has brought diversity to the industry. People who have felt unrepresented in traditional forms of fashion media now have the opportunity to take matters into their own hands. They get to follow who they want to follow and it is much easier to find people who they relate to in terms of body image and lifestyle. Specifically, people of colour and plus-sized who have previously had trouble spotting trends that fit them in mainstream magazines can find online communities through social media.

Social Media’s Influence on Fashion:

Social media has influenced the fashion industry more than any other industry. For the most part, fashion used to be a two-dimensional, one-sided industry. Brands put their clothing in magazines and users consumed ideas and inspiration by flipping through the pages. Models walked in fashion shows, and users hoped and prayed that part of it would be covered on television somewhere so they could watch. The fashion industry created the trendsetters and users followed the trends. Users didn’t have to say in what they were consuming. Social media has reframed this structure, allowing users to not only consume fashion but also contribute to it. Here’s how:

HashTag:

Hashtags #. Who knew this sign could be so powerful? By using hashtags, users can find virtually whatever trend they want with the click of a button. If someone wants to find out what scarves people are wearing this winter, they don’t wait until the newest edition of Vogue hits the racks, they type #winter scarves into the Instagram search. Conversely, if a person thinks that other people would want to see what they are wearing, they hashtag any and every topic that they think relates to their image, brand, and style.

A hashtag is a label used on social media sites that makes it easier to find information with a theme or specific content. Hashtags encourage social media users to explore content that catches their eye. Associations can use hashtags to reach their target audience and to help members filter information.

Social media is the best thing happened to the Apparel industry

So the brands or designers or any small thing about anything is just one click ahead. Just by pressing the hashtag, we come to know everything regarding the products. So the social media has brought the world to one small screen.

One must choose their presentation with care. The presentation includes not only clothes but also accessories, hairstyle, fragrance, posture, body language, tone of voice, and level of energy.

There are also some good reasons to always “dress the part.” Fashion is best defined simply as the style or styles of clothing and accessories worn at any given time by groups of people. It is evident today that the fashion industry plays a large role in society. People use fashion as a means of expression and a source of self-identity.

Your Clothes Impacts Your Thinking:

Of course, dressing smart is also important for your confidence and sense of self-empowerment. But your style does more than just send messages, to your mind or others. New research shows it impacts how you think. Professional dress, one study found, increases abstract thinking and gives people a broader perspective. The formality of clothing might not only influence the way others perceive a person, and how people perceive themselves but could influence decision making in important ways through its influence on processing style.

Thin-Slicing:

Usually, we process visual details instantaneously through a process called thin-slicing. That’s when the brain makes millisecond judgments based on a new stimulus. It often happens without us even knowing. We might just get a feeling that we don’t trust someone, or that someone else is steady and reliable. We might not even know why.

That gut feeling, commonly called intuition or a first impression, is part of the very fast-paced mental process of thin-slicing. It’s how we continually judge books by their covers, all day, every day.

How exactly has social media changed the dressing styles?

• We don’t repeat outfits:

Before social media people always been huge advocates of repeat outfits. Occasionally, people put together what they feel like the cutest damn combo have ever seen and wear it all day with pride. They don’t have to show anyone or anywhere. But today the photos are clicked for even small dam things done and put as an Instagram story. So a person has to be more conscious about what they are wearing and probably it’s not repeating.

Even in the offices, those are the days where no one cares about the outfits’. So they can repeat in a very short period. But now the outfit matters a lot as anyone clicks anytime and uploads the images on social media. So the employees are now more conscious about their dressings. People are not ready to leave the house without the proper attire.

• Now we dress for other people:

It’s a question that’s been asked since the dawn of time: who do women dress for? At first, we thought it was men. Until we realized it wasn’t and it was other women we’re trying to impress.

Then there are some rare birds, which claim to truly dress for themselves. Although to those people if someone asks: if you were the last person on earth, what would you wear every day?

Social media has added a whole new element to this. We don’t just dress for ourselves or other people. We dress for a whole bunch of strangers, too. We ‘Insta-bloggers’ get dressed and take photos of our outfits for that exact reason.

Nowadays other trends going on of uploading workout images and videos, So the fitness industry has become one of the most flourishing areas on social media with photos and videos of people working out and drinking protein smoothies uploaded daily on at least one of the social platform’s users interact with. So the sale of active wear also increases like anything in the last few years.

Moreover, fitness companies are using one of the oldest marketing tactics that is to hire a celebrity to promote products and services. Companies are using celebrity endorsement not only in traditional marketing but also in social media marketing. It is used by different types of companies and they have their effects, benefits, and challenges. The focus was specifically on celebrity endorsement used in social media.

• Even worse, we dress like other people:

Recently, a Vogue editor labeled bloggers as “heralding the death of style.” Today, it’s like we copy the head-to-toe style of bloggers and Instagram stars, rather than having our unique point of view. For others, the situation is much more dire, like ripping off complete looks, dressing like one particular person every day, and forgetting your sense of style altogether.

• We have to have it:

On the subject of expertly-styled, clothes, raise your hand if you’ve bought something because it looked cool in the pics.

On one hand, social media is the ‘new’ magazine. It brings shopping to us. But on the other, social media encourages us to buy something we might not have looked twice at, simply because of how it looks in a highly-edited image with at least three filters over it.

Unlike in the past, today’s 15 designers function in a global marketplace, constantly expanded by television, film, and popular culture, but even further accelerated by the Internet and social media. No longer limited to the upper class, trendsetters come from various social factions, and most trends have their own short stories. In clinical analysis, psychologists noted that the brain loves new things, especially trends because they are quick flashes of novelty. Much like repainting a room or buying furniture of a new, trendy item allows for reinvention and the purchase of a wearable trendy item allows for self-reinvention.

Also, as stated earlier, fashion is constantly being influenced by its’ surrounding environment- be it historical events, technological advancements, or changing social roles, and sporting this fashion is a means of expression. These ever-changing fashion dictates never allow for a concrete identification of your look, your preference, and ultimately the message you want to put forth in the world. In essence, the way one chooses to dress is a reflection of them.

Much like fashion, social media is another outlet to express oneself. However, this means of expression occurs in cyberspace. Many underlying threads link the two together. For example, the psychological aspect to present oneself in a certain way exists in both outlets. People dress a particular way to present themselves to the world in that manner, analogous to the way users may arrange his or her Facebook page, Twitter account, or Instagram.

Additionally, the desire to fit in and be included presents itself via fashion and social media. Consumers of fashion want to receive accolades from peers, much like users of social media want their “friends” or “followers” to like and comment on their posts. Today, there are over 1 billion users of social media and minority gaps are virtually non-existent.

Conclusion:

Every coin has two sides. In the same way many people believe that social media caused the deterioration of interpersonal relationships and communication skills of the young generation. However, it cannot be denied that social media applications have strengthened the connection of people from across the world. For instance, abroad, many children communicate with their parents who are working overseas through social media applications such as Facebook Messenger, Skype, and Viber. The internet allows them to call, chat and even send pictures to each other bringing them closer despite being apart.

In this society today, we come to be updated on the fashion styles of dresses. We are in the situation that we must have the best dress ever. As clothes have been one of the top and trending subjects in today’s generation, we must have the perfect ways on how to use them in the way that we will be respected.

Introduction:

The year 2020 has changed everyone’s style as no one would have ever thought of staying at home for such a long time. Work from home makes us free to wear comfortable clothing. This has changed the mindset of people and thus new fashion emerges in the year 2021. Now people are more conscious about wearing clothes that make them feel a distinct sense of ease and comfort. COVID-19 changed our lifestyle in 2020 and gave rise to new trends, new fashions. All the shopping malls were shut down. Repurposing shopping online or to fit in the old outfits were the only two options available. Last year there was a major shift in fashion trends across the globe.

A ray of hope sparks as entering in the year 2021 with new styles and launches of new trends. People are expecting with some positive vibes in this New Year that it will drastically different from last year and we are going to look out for something new and playful.

From 70s-inspired types of denim to decadent leather, 2021 will bring upon us an array of trends to truly experience the joy of fashion. Additionally, customers will continue to look at e-commerce as a source of trendy fashion offerings from the comfort of their homes. Keeping in mind that the entire fashion trend will spill over into this year too, here are some of the predictions of the fashion trends of 2021:

Cardigans:

 

Cardigan is back and is better than ever as now it’s available in different colours and embellishments, oversized and cropped proportions and also with the belt. The best thing about a cardigan is that it can be it with jeans or with T-shirts on weekend, easily dressed up with a blouse and also can be smartly worn at work. Thus cardigans can be matched up in many ways. If you feel like there’s too much fabric with the top and cardigan together, try tucking in the shirt or doing a French tuck to show off your waist.

Whether you want to wear a formal outfit or an elegant one, a casual style or a cool one, or even something office-appropriate, a cardigan would probably a great option.

Cardigans are fashion girl’s favorite offering as it has endless styling possibilities. They serve as a chic and practical layering piece that looks elegant especially to the teens.

Tractor inspired Boots:

 

Boot season is in full swing, boots, and booties are one thing that is appropriate pretty much in any season. It’s for those people who believe that they can never own too many of the chic shoes, the 2020 boot trends are a welcome addition to your boot arsenals. You’re going to make some major room in your closet or on the shoe rack, or under your bed because the boot trends this year came to walk all over previous seasons.

Boots are worn for many reasons. It protects the foot and leg from water, extreme cold, mud, or hazards or providing additional ankle support for strenuous activities with added traction requirements or may have hobnails.

Protective boots and Safety Shoes are a must in a hazardous workplace environment as they decrease the risk of workplace injury. They are designed to provide a combination of grip, ankle stability, and foot protection suitable for a rugged environment. Benefits from the Tractor inspired boots are as under:

• Prevention from Slips and Falls Slips, trips, and falls are very common occurrences.
• Protects feet from puncture prevention from falling objects
• Protection from Electrical Hazards
• Safeguards the feet from cold and wet weather condition

Candy coloured sweatpants.

Sweatpants are a casual variety of soft trousers worn either for athletic purposes or for more comfort. But pandemic has changed the situation and now sweatpants are worn at many places. Covid has changed the whole life and during the lockdown as people working from home prefer in most comfortable outfits to wear and thus the demand for sweatpants increases drastically. Due to its high comfort and is available in varieties of colours, people are crazy to have it in their wardrobe. Its soft fabric made it more comfortable than stylish. Nowadays sweatpants are also worn in a public and no longer are the cases where you can just wear them to the bed only. It is available in many different colours. Sweatpants can also be worn with a coat or blazer; one can wear high heels instead of snickers. To give a fancy twist to your outfit wear sweatpants that are made up of silk or velvet material.

Puff Sleeves.

Puff sleeves are more in trend as it goes with almost all kinds of clothes. The puffy sleeves are mainly done with dresses or blouses. They’re often done in more transparent fabrics and sometimes cropped. The larger-than-life sleeve has presented itself in many variations: the balloon, the Juliet, the leg-of-mutton, and so on. Blouses with puffy sleeves might be the most common version of this trend, often done in colors such as black, pink, or white. The puffy sleeves are combined with bows, ruffles, or other details that enhance a more romantic look. The great thing with the puffy sleeves is their voluminous style, which adds a statement to any outfit. Exaggerated puff sleeves are a silhouette that has dominated in recent years, and is set to continue and become even more prominent in 2021.

Boiler suits.

More casual than a dress and usually looks like a jumpsuit, boiler suits are set to be a massive trend for 2020. Requiring minimum effort while adding maximum style, they’re the ultimate cool and comfy outfit.

A boiler suit is a one-piece garment with full-length sleeves and legs like a jumpsuit, but usually less tight-fitting. Its main feature is that it has no gap between jacket and trousers or between lapels, and no loose jacket tails. It often has a long thin pocket down the outside of the right thigh to hold long tools. It usually has a front fastening extending the whole length of the front of the body up to the throat, with no lapels. It may be fastened with buttons, a zip, Velcro, or snap fasteners. Boiler suits with an attached hood are also in trend.

A boiler suit consists of a single piece of clothing that combines trousers and a jacket. You wear it over your clothes to protect them from dirt while you are working.

Stylist Bags:

Handbags play an essential role in the life of modern women. Using these stylish bags, women can easily carry their important personal belongings along with them. She can easily keep their medicines, wallets, cosmetics, and many other valuables which they need daily.

When you are looking for a perfect handbag, just go for durability, style, and affordability. All these three factors are essential factors which you should keep in mind before purchasing a perfect bag.

Going to another place without handbags is too hard for women. Handbags are not only used for style purposes but are also useful in carrying daily items manageable in them. Women keep their different belongings such as phones, keys, money, etc in bags. The need for bags now has been evolved especially due to the covid-19 impact; Handbags play a very important role in a woman’s life. The woman usually tries to match it with their outfits. For different outfits, there are different styles of bags. For eg: women used to carry different style bags for saree and different for western outfits, for wedding purposes, or any other occasion.

Hoodies

Hoodies are cool and it symbolizes youthfulness. Remember those collegiate hoodies you loved wearing when you were in school that you still wear long after you’ve finished school? I mean to say that we don’t need hoodies a lot in the wardrobe like we need all other outfits. You just choose one and that one will last you ages!

We’re heading down the smart-casual route now and the versatility of the hoodie is beginning to shine. The secret here is to ensure that the hoodie is the thinner type that won’t add unsightly bulk to the finished look.

One of the best ways to keep warm in winter is to layer a hoodie underneath a leather jacket. As well as offering plenty of warmth, the combination is also stylish and sleek. To keep the look tough and edgy, opt for a black biker jacket and pair it with a black zip-up hoodie.

Bucket hats:

It still goes on a hot trend this year. A Bucket hat, Fishing hat, or Beanie hat, is a soft cotton hat with a wide and downwards sloping brim that is worn by both men and women. The brim offers shade from the sun for the eyes and face. Thus it protects us.

A bucket hat is a little more relaxed and chill and has a nice sense of style, ease, and cool. The bucket hat is getting even more playful. Go and get a classic black bucket, with nice texture and fabric. Think denim, shearling, even waxy rain jacket coatings.

Conclusion:

Fashion trends are the popular styles of clothing and accessories at a particular moment in time. Micro trends such as tiny sunglasses and high-waisted denim cycle in and out of fashion within a matter of months up to a few years. Macro trends change over a longer period and have more to do with lifestyle and demographic changes than the latest fashion designs

Whether men or women all across the world everyone wants to look good and wants to feel good. Everyone wants to look on point and fashionably forward at all hours. Be it the rise of chic comfortable clothing or trendy face masks to match your mood for the day. Businesses and designers have adapted to the current situation and directly translated their ideas into designs presented through live-streamed shows, artful videos, and YouTube streams.

Thus fashion is something where age doesn’t matter. At any age group, people’s fashion and style go hand in hand. But along with fashion, a person should wear only that clothes which give them more comfort and ease.