Just like other countries, the Indian fashion industry is all about pattern making, accessory designing, garment construction, pattern making, textile research and development, fabric weaving, makeup artist, modeling.
What is fast fashion?
Fast fashion is also called landfill fashion as the mass production of cheap clothing tempted customers as they are at low and affordable rates. But the product cannot be recycled. So they throw away the garments once used. The material used in it does not biodegrade. Many times harmful dyes from the textiles leach into groundwater and it causes excessive damage to the environment. The materials like nylon, polyester, and acrylic are made up of plastic. So when they are washed the plastic fibers are shaded from the material and the small fiber plastics are escaping into the environment. They cause pollution to the environment. The other negative impacts are social, ethical and health issues, especially with the rise in sweatshops in the sector.
The fashion industry has been famous for damaging the environment during various stages of production from raw materials to manufacturing to consumption and disposal. They are non-biodegradable. They pollute the ocean and the marine life in the ocean absorbs chemical pollutants. So to save the environment the eco-friendly and sustainable fashion must be adopted.
Sustainable fashion is all about designing, manufacturing, distributing, and used clothes in environmentally friendly ways.
The idea of sustainability and eco-fashion is closely connected. Sustainability awareness and Eco-friendly thinking both are trying to adopt an environmentally and socially responsible lifestyle as they try to have goods that are made up of sustainable fibers and in an ethical way. To construct a new system and mechanism for the growing fashion industry, the emerging design philosophy and sustainability have embraced eco-fashion. The number of ethical movements, green trades and eco-friendly is glowing with great speed and within no time it became a part of the contemporary fashion scene among the international players.
Researches have been done to take the necessary steps to develop services and products that are sustainable. The role of the designer is crucial as the major share for the lifecycle of a product is contributed by the designer. Thus the role of the designer plays a Vitol role in the development of sustainable products with less negative environmental, social and ethical impact. In recent times, it has seen a change in seawater as more steps have been taken for the eco-effectiveness, eco-friendly, and life cycle analysis techniques. More products have been used in such a way that they are biodegradable and thereby trying to reduce pollution and make the environment more clean and pure.
5 ways to make fashion more sustainable:
On demand and custom clothing:
To achieve a more sustainable fashion industry, fashion on demand is the key recipe. For overproduction of clothes, trends; today's fashion industry is responsible for it. The production must be done according to the actual demand of the product. In this way, fashion companies need to develop a new business model. Thus for fashion companies to create a more sustainable business model, fashion on demand is the key strategy.
Products that’s better for people:
In developing countries like India, fast fashion has kept the cost of all clothes down at the cost of low pay and conditions. Thus by switching to fair and ethically made brands it ensures that the clothes that we choose and spend the money on, are not manufactured by any advantage of child labor or any workers.
Clean and green fashion:
The product which is made from the renewable resources of the earth is known as green. The word clean implies natural products which are not harmful to our health. To make the planet clean and a better place to live, green fashion is the best way to contribute to the planet. It has minimal effect on the environment.
Sustainable fashion is fashions where the products are manufactured in the most sustainable ways by taking into account both the environment as well as socio-economic aspects. Here the accessories, shoes, clothing all are manufactured designed, and used in a way that is more environmentally friendly.
Fair and ethical fashion:
In the fashion world, both fair and ethical fashion goes hand-in-hand. The fashion world has always been very harmful to labourers, animals, and the planet. Consumers are the one who chooses the fair and ethical fashion in the fashion industry which Comprising of labour rights, animals, and the planet at the time of the manufacturing process. Many customers are conscious of the history of the products they are buying. How it was manufactured and what are the materials used in it and many more such aspects they are interested in it.
Nowadays Brands are innovating new ideas to make fashion more cruelty-free and ethical. Brands manufactured clothes by considering the consumer's choice and consumers are heading towards fair and ethical fashion. So fashion is choosing more sustainable, eco-friendly, and socially right clothes. Thus by fairly manufacturing the products helps to preserve the traditional craft and also make the clothes more sustainable. . For making the fashion industry more fair and ethical, not only the consumers and brands are trying but the government also is trying and taking many initiatives with the transparent supply chain. So brands are moving towards a more sustainable and vegan way
Repair, Redesign, and Upcycle Fashion
Brands are improving their products and ensure the customers that their product purchases will last for a longer period. Many brands are now offering the facilities of repairing the clothes after purchase. Beyond repairing the clothes they are trying to manufacture the clothes that cannot be repaired and can get redesigned or recycled. The manufacturer is trying to save the raw material and natural resources by redesigning and trying to give an entirely new look from the old's one.
Moreover, brands are also aiding to manage fashion waste and make the industry more sustainable.
Upcycle fashion uses either pre or post consumers wastes for manufacturing new products. This process reuses old clothes without going through the recycling process of clothing.
Thus, the fashion industry is saving on raw material and natural resources and is trying to save the environment. In the fashion industry, Not only consumers, but even brands and retailers are also following the 5 R's of fashion – Reduce, Repair, Recycle, Repurpose, and Reinvent. Thus the fashion industry is going to be more sustainable with repaired, redesigned, and upcycled fashion.
Here are 4 things that any fashion brand/designer can do to be more sustainable!
Sustainable fashion initiatives for consumers
It may seem like there isn't a whole lot thing that we can do to change the industry since we aren't fashion brands, but that's not true. As a consumer, we have more power than you realize. We can change certain things and can make the environment more eco-friendly and more sustainable.
• Change the laundry pattern:
Wash clothes only when it's fully loaded with cold water and try to avoid dry cleaning and tumble dryers. Use only green detergent for washing. Invest in the product which helps in reducing the amount of microfiber in the wastewater. The coral ball helps in it.
• purchase clothes from sustainable brands:
If the demand for sustainable clothing increases the manufacture of big brands will invest in sustainable solutions. As a result, the pollution will reduce thereby its becomes environmentally friendly.
• Buy from the flea market
If buying from sustainable brands is costly and is not in your budget then try to shop at thrifting stores. You can often find fashionable items at a fraction of the price. Remember to recycle or donate your old garments when you no longer use them.
• Donate your clothes
If you are not wearing the clothes, it's better to donate them instead of piling them up in the landfill. The torn clothes must be repaired and then donate to charity, so the needy one can wear them, or put them in textile bins.
• Invest in high-quality garments:
Many fashion brands are using plastic-based fibres which shed plastic microfibers into wastewater and thus pollute the oceans and marine life. So if you purchased the clothes from the brands using high-quality natural fibres like GOTS ie certified organic cotton, can decrease micro plastic pollution and can also protect marine life.
• Rent clothes:
It is the best option for outfits that you won't wear often. So to invest in those clothes which are worn very few is just a wastage of money. So the best way to save money and the environment is to rent clothes. For the clothes like tuxedoes, prom dresses, and maternity clothes it's the best.
Thus sustainable development helps in conserving the natural resources for the future, fulfills the need of the people, and saves the national budget. It fulfills the needs of the present people without compromising the ability of the future generations and helps to meet their needs with the peaceful and harmonious.
The organization has now started manufacturing the products in such a way that it reduces the exploitation of natural resources and thereby reducing the impact on the environment and thus maintaining socio-economy holiness. So by choosing sustainable fashion one can say no to support the negative environmental impact that the fashion industry is causing, and in-turn reduces your environmental footprint.